the background

This Innovator Interview series highlights leading innovators at Fortune 500 companies. In contrast to past interviews, focusing on a single innovation, this series examines the state of innovation at global organizations. We spoke with both innovation leaders and practitioners, within varying business units and organizational structures, across a broad range of industries both for–profit and not–for–profit.

The interviews offer a unique insider’s view into the world of innovation—what makes it work, what holds organizations back, and what critical advice new innovators need to know to be more successful with innovation overall.

the interview

Mark Hausfeld is the Innovation Manager within Global Business Services at Procter & Gamble. He shared with us thoughts on how ‘innovation inside’ is as critical as external innovation, why nails are more important than hammers, and what metrics really matter.