Innovation is not just about creating new products. It’s so much more than that. There are a number of ways to look at innovation, which futurethink calls The Eight Angles of Innovation:

The Eight Angles of Innovation

  • New Product or Service

    A product or service offering the market has never seen before.

  • New Business Model

    A new pricing structure, business model, or approach to an existing business model.

  • New Brand Experience

    A new way for customers, partners, or employees to interact with and understand your brand and what it stands for.

  • New Strategic Partnership

    A new alliance between companies that results in the creation of innovative new synergies and products. Unexpected partnerships that prove successful and welcomed in the marketplace.

  • New Distribution Channel

    A new way to get your products or services to customers.

  • New Customer Segment

    A way for you to reach a new target market with your existing products or services.

  • New Communication Channel

    A new way for you to communicate with your partners, customers, or employees.

  • New Business Process

    A new way to optimize operational aspects of your business internally to cut costs or produce a better product or service for your customers.

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