Innovator Interview: Estee Lauder
Anne Carullo, SVP of Corporate Product Innovation at Estee Lauder, provides an inside look at how the cosmetic giant innovates.
The background
This Innovator Interview series highlights leading innovators at Fortune 500 companies. In contrast to past interviews, focusing on a single innovation, this series examines the state of innovation at global organizations. We spoke with both innovation leaders and practitioners, within varying business units and organizational structures, across a broad range of industries both for–profit and not–for–profit.
The interviews offer a unique insider’s view into the world of innovation—what makes it work, what holds organizations back, and what critical advice new innovators need to know to be more successful with innovation overall.
The interview
futurethink recently tapped the mind of Anne Carullo, SVP–Corporate Product Innovation at Estee Lauder to learn how the cosmetics giant innovates. Read on to learn why the customer isn’t always right, how hiring the Top 2% isn’t necessarily good for innovation, and the importance of looking backward for new ideas.
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