Research & Tools | Innovator Interviews | Pfizer

Innovator Interview: Pfizer

Rob Spencer, Senior Research Fellow in Idea Management & Innovation at Pfizer, shares valuable perspective on the way Pfizer approaches innovation.

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The background

This Innovator Interview series highlights leading innovators at Fortune 500 companies. In contrast to past interviews, focusing on a single innovation, this series examines the state of innovation at global organizations. We spoke with both innovation leaders and practitioners, within varying business units and organizational structures, across a broad range of industries both for–profit and not–for–profit.

The interviews offer a unique insider’s view into the world of innovation—what makes it work, what holds organizations back, and what critical advice new innovators need to know to be more successful with innovation overall.

The interview

futurethink spoke with Rob Spencer, Senior Research Fellow - Idea Management & Innovation, Pfizer, to learn more about how Pfizer approaches innovation. He shared why we need to better focus on the real problem we’re solving, the issue with suggestion boxes, and why we senior leadership needs to get beyond ‘endorsement’ and embrace ‘engagement’ around innovation to be successful.

 

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